Samsung C&T's fashion division's contemporary multi-shop "Beaker" conducted a new type of collaboration project that combines fashion and music with ‘AKMU’, known as a trustful music powerhouse.
Beyond fashion, Beaker is collaborating beyond the boundaries of heterogeneous cultures and lifestyles, seeking a unique branding that is unique to the brand.
In particular, through this project, Beaker will introduce ‘AKMU’'s collaborative album "NEXT EPISODE" as well as the release of capsule collections such as clothing and accessories, as well as limited-edition albums, online content, and pop-up stores at Hannam flagship stores.
The intention is to provide synesthesia experience to consumers by implementing the message that they want to deliver through AKMU's new album within the beaker platform.
AKMU's next episode album contains the message "Beyond Freedom." Transcendental freedom is not just physical comfort and comfort, but inner freedom that is not affected by any environment or condition.
Beaker has released a capsule collection product consisting of T-shirts, shorts, and eco bags using various typos, including "Beyond Freedom," a key message from AKMU albums, and brand logos.
It created the "BEAKER ROOM," which corresponds to the room of surreal, which was introduced in the official video of AKMU's title song "Fall" as a space that embodies reality.
Through the space where surreal meets reality, the emotions of "transcendence" they talk about are expressed in various ways.
Through this collaboration, you can experience products and contents through media art exhibitions using media facades and frames, album display zones, and official video zones.
You can also see the beaker edition of the next episode album, which is only available on beakers.
