E-Land World (CEO Choi Un-sik)'s global SPA brand ‘SPAO’ will launch a collaboration product in collaboration with Hanbok brand ‘LEESLE’ on the 25th.
Modern Hanbok brand LEESLE reinterprets the design of traditional Hanbok in a modern way and introduces products that can be worn in everyday life to the market. It is known as a favorite brand for celebrities and celebrities, including members of BTS, and continues to grow.
Recently, the accumulated funding amount exceeded 800 million won on the crowdfunding platform Wadiz as a living Hanbok and 50,000 customers participated in a survey on daily Hanbok preference even before the collaboration collection with SPAO was released.
The daily Hanbok collection, launched in collaboration with SPAO and LEESLE, consists of a total of 10 kinds of clothing and miscellaneous goods. Clothing will be introduced in two types of Hanbok robes with patterns of traditional plum blossoms and bamboo patterns and six types of pajamas, while miscellaneous goods will be released in two types of Norigae decorations.
In particular, this collaboration product is the first collection of daily Hanboks launched by the SPA brand, with clothing priced from 39,900 won to 69,900 won, and miscellaneous goods priced 12,900 won.
In addition, the Durumagi-style Hanbok robe, a representative product of the collaboration product, is expected to be a fusion of Korean "Po" and Western "Rob," and is expected to be released even before its release. Recently, MONSTA X's "Jooheon" is known to have worn the product and filmed it in the July pictorial of fashion magazine "At Style," drawing keen attention from domestic and foreign fans.
"As it is the first collection of life Hanbok by SPA brand, we have made all-out efforts to improve the quality and details such as product finishes," a SPAO official said. "The difference is that we focused on popularization with simple colors and patterns instead of colorful patterns."
On the other hand, SPAO offers a variety of promotions, including a limited edition of "LEESLE Traditional Pattern Fan" for first-come-first-served customers who purchased more than a certain amount from online channels to mark the launch of the collection.
The collection of SPAO and LEESLE's daily Hanbok will be available at SPAO.com and Musinsa on the 25th. From the 2nd of next month, you can also meet at nine offline major stores, including SPAO Times Square, Gangnam, COEX, Anseong Starfield, Goyang Starfield, Centum City, Daegu Dongseongro, Gwangju Chungjangro, and Daejeon Seitanbang.
